Greg is the operational backbone of DFS Marketing. With deep expertise in systems, AI automation, and execution management, he ensures that every client's marketing engine is not just built but running at full capacity from day one. His background includes working with service-based businesses across coaching, consulting, and professional services verticals, helping teams implement scalable marketing operations that remove the founder from day-to-day management. Greg oversees client onboarding, tech integration, and ongoing execution quality at DFS.